What a growth hack is and why it fades
Hacks fade; loops compound. The boring parts are the point.
Article body, in Will's first-person voice
A growth hack works once. A growth engine works every week.
The loop: Listen, Position, Publish, Measure
Each turn starts from what the last one taught you. Listen, then position, then publish, then measure, then listen again.
Article body, in Will's first-person voice
Choosing fewer channels
Article body, in Will's first-person voice
A weekly review rhythm
Article body, in Will's first-person voice
What to measure first
No vanity metrics. I won't promise numbers before I've seen yours.
Article body, in Will's first-person voice
Source-line callout
A sourced finding goes here
Source: publisher, title, date. Every number carries a source line, or it isn't published.
Written by Will
Founder of WMJSBA. I help companies find their voice, then build the systems that keep it going. [PLACEHOLDER: law background line · P01]
Sources
- Source 1: publisher, title, date, link
- Source 2
Want a loop, not a launch?
That's what Growth Engine is for.