WMJSBAFind your voice, fast
A focused package that gives you a clear position, a written voice and messaging your whole team can use.
Who it's for
Made for three moments.
Launching
A new product, company or market, and the words aren't there yet.
Relaunching
The company has moved on. The website hasn't.
“We sound like everyone”
Competent, polite and completely forgettable.
What happens
Four steps, in order.
Listen
Founder, team and customer conversations.
Position
What you are, for whom, and why you.
Voice
How you sound, with do and don't examples.
Messaging
Headlines, proof points and short descriptions.
What you get (proposed)
- Positioning statement
- Voice guide with examples
- Messaging framework
- Homepage and bio rewrites
- A “voice with AI” page for your team
[PLACEHOLDER: confirm deliverables · P15]
Timeline
[PLACEHOLDER: typical timeline · P14]
A “voice with AI” page
Shows your team how to keep AI-assisted drafts on-voice: what to give the tool, what to check, and what never leaves your hands.
Guidance for your team. Your voice work is done by me.
Fixed scope. You get a short proposal with the price after our call.
Questions
Fair questions.
Do I need a rebrand?
No. Words and decisions come first. If a visual refresh is needed later, you'll know exactly what it has to say.
Does it work for B2B?
Yes. B2B services and tech are a strong fit: buyers read a lot before they talk to anyone, so clear words do more work.
What do you need from us?
Time with the founder and a few people on the team, any past material, and one person who can make decisions.